This was part of an All Blacks campaign in 2007 for Adidas/NZ Rugby Union through the agencies TBWA and TEQUILA.
The image is comprised of several layers. The top layer is comprised of photos of the All Blacks an a background comped together using several photo elements. The other layer is the cliff that resides underneath the All Blacks. This has a cliff which is made in modo with the help of displacement textures created from a sculpture of the cliff. The Tikis were built in modo using subdivision surfaces and textured using koro designs and the cliff textures. Then the image was textured and lit further using Modo and photoshop. Finally the image was put through re-touching and comp to make the image pop and add details like the smoke effects.
Credits are as follows:
Creative: Corey Chalmers
Photographer: Ross Brown
Modeling and Tiki textures: My self and my brother [url=http://www.spartistic.com/]Simon Parry[/url]
Shaders and cliff textures: [url=http://www.3dcluster.co.nz]David Partridge[/url]
Retouching - Andy Salisbury